Marketing Methodologies

A few pointers when thinking about keyword marketing


Always have keywords in the page title specific for each page. Also try to have keywords in the page content as much as possible in a human friendly manner.

Try not to over repeat keywords in the title, meta tags or content of the site as this could result your site been band from search engines.


When thinking of keywords to use in your web page think broader then narrow, What I mean is if you searched for web design in Google there are 382,000,000 results to come up on the first page of Google with that many results is going to be very difficult indeed.

Lets try to narrow the results down if I search for "web design uk" in Google there are 17,500,000 results this is still very high so lets reduce the results further by searching for "web design hull" there are now 416,000 results with these results there is more chance of getting on the first page then there were with 382,000,000 results.

So when thinking of keywords try to remember start broad then narrow them down which will increase the odds of your web site been seen.

David Carr

David Carr

For the past 12 years, I’ve been developing applications for the web using mostly PHP. I do this for a living and love what I do as every day there is something new and exciting to learn.

In my spare time, the web development community is a big part of my life. Whether managing online programming groups and blogs or attending a conference, I find keeping involved helps me stay up to date. This is also my chance to give back to the community that helped me get started, a place I am proud to be apart of.

Besides programming I love spending time with friends and family and can often be found together going out catching the latest movie, staying in playing games on the sofa or planning a trip to someplace I’ve never been before.